Communicating Effectively Using Storytelling & Analogies with Brad Collins

In this episode of On the Surface, Seth sits down with Brad Collins, Vice President of Finance and Development at Colas, to discuss his career journey and how leadership perspectives evolve over time. Brad shares how he found his way into finance, the importance of timing and intentional decision-making, and why being willing to say “no” to certain opportunities can be just as important as saying “yes.”A central theme of the conversation is growth. Brad and Seth explore the idea of reassessing your direction every few years, pushing yourself into new challenges, and how roles naturally shift as your career progresses. Moving from detail-oriented work early on to strategic thinking in leadership, Brad explains how the skillset required at each stage is different—and why success depends on adapting along the way.The discussion also focuses heavily on communication and its impact across an organization. Brad shares practical insights on how to communicate more effectively by meeting people where they are, adapting to different communication styles, and providing context so messages are clearly understood. He emphasizes that strong communication isn’t just about what you say, but how and when you say it.Throughout the episode, they highlight how communication acts as a bridge—translating complex ideas into something relatable and actionable for others. Combined with feedback, self-awareness, and curiosity, this ability becomes a key driver of both personal growth and organizational success. It’s a practical conversation that reinforces a simple idea: the better you communicate, the more effective you become.Thanks for listening!Check us out:deltacos.comInstragramLinkedIn