Communication Is the Edge - Terri Martin, NIDA Corporate

We don’t talk about communication enough in tech.It’s often seen as a “soft skill” — but in reality, it’s the thing that shapes leadership, culture, performance… and whether people actually follow you.In this episode, we sit down with Terri Martin, Head of Corporate at NIDA, to unpack why communication is actually one of the most critical (and overlooked) skills in business. We cover:Why most leaders think they’re good communicators (and why they’re often not)The hidden cost of poor communication on culture and performanceThe difference between technical expertise and leadership presenceWhy body language and delivery matter more than the words themselvesHow communication directly impacts revenue, pitching and influenceWhat AI is doing to the way we communicate — and where it’s making us worsePractical ways to build confidence, presence and connectionAnd one of the biggest takeaways:If you don’t tell the story clearly, people will make up their own.If you lead a team, pitch ideas, or work in complex environments — this one will hit.