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Communications Testing Research: Unlock the Power of Behaviour Change

In our latest Lumanity bitesize podcast, we explore how to avoid the common challenges and pitfalls encountered in communication testing research, and share best practices in applying a behavioural science lens to bring about stakeholder behaviour...

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Summary

First published

05/15/2024

Genres

science

Duration

1004 minutes

Parent Podcast

Therapeutic Science and Strategy

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Episode Description

In our latest Lumanity bitesize podcast, we explore how to avoid the common challenges and pitfalls encountered in communication testing research, and share best practices in applying a behavioural science lens to bring about stakeholder behaviour change.

Our discussion includes:

  • The importance of evaluating concepts using the right criteria
  • Generating maximum impact using clear and simple ads that cut through the noise
  • Being vigilant that the insights being used are robust and precise - and ultimately fuel better campaign decisions
  • The importance of engaging with the target audience early and ensuring campaigns are designed around a common unmet need
  • Specificity required in bringing about behavioural change and how best to align to a clear communication objective

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