Community First: A Guide to Content Strategy with Melissa Burbank

Melissa Burbank is the founder of Sober Health Club and a marketing powerhouse. We sit down with Melissa to discuss how to build and maintain an engaged audience on social media, even before launching a product. She shares her insights on leveraging the “know, like, trust” cycle, the importance of organic engagement, and her proven strategy for waking up a cold audience. If you're looking to grow your community and make an impact, Melissa’s advice is essential listening. We also dive into her actionable “Hook, Retain, Reward” content framework and explore the three ways to grow an audience: building, buying, and borrowing. From creating valuable content to using collaborations and ads effectively, Melissa provides a roadmap for marketers and business owners who want to create meaningful connections. Don’t miss this packed conversation filled with practical tips to boost your social media game! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/