Community Marketing
Welcome to an insightful episode about the power of community involvement in veterinary practices! In today's society that searches for connections, traditional marketing models just don't cut it anymore. People want to engage with businesses that...
First published
02/15/2024
Genres:
business
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Parent Podcast
VHMA Manager to Manager
View PodcastSimilar Episodes
Transitioning from Coworker to Manager
Release Date: 05/16/2024
Description: Today we’re chatting about the manager role and the diverse pathways that lead individuals to this position. While practices are increasingly hiring managers from outside the organization, internal promotions are still frequent and possible and play a significant role in shaping leadership teams. Without debating the pros and cons of how we find managers, today we are discussing that transition from co-worker to manager. By gaining insight into the challenges and establishing a solid starting point, we can prepare new managers to succeed in their role. Joining today is Andrea Cruz. Andrea is an RVT Practice Manager in Long Beach, CA. Andrea's journey into veterinary management began with aspirations of becoming a veterinarian, which evolved into a passion for the RVT role as she gained hands-on experience and honed her interpersonal skills. Now, as a practice manager, Andrea finds immense fulfillment in mentoring and empowering her team to reach their full potential. Throughout our conversation, Andrea will candidly share her experiences navigating the transition from colleague to manager, offering insights on maintaining professional boundaries, fostering trust, and overcoming challenges such as imposter syndrome. Show Notes: [2:18] - Andrea shares how she became an RVT and her early experiences. [4:22] - Shifting from a co-worker to a manager was hard on a personal and professional level. [5:59] - Balancing a friendly relationship as a manager can be a challenge. [9:28] - There are many resources that can help managers improve their work and expectations need to be clear. [11:30] - Setting clear boundaries is crucial. [13:26] - We underestimate the power of trust. [15:24] - During the transition into a leadership role, the most resistance Andrea received from teammates was when she implemented new protocols. [18:10] - There are ways to communicate expectations without feeling like you’re coming down on people. [20:22] - You need to have a solid network of people who support you. [21:25] - Imposter syndrome is something a lot of new managers may struggle with. [24:35] - Sometimes you won’t know how to deal with an issue until you do it. You will probably not be prepared for everything.It is a journey. [26:11] - When bringing in new leaders, step into a mentorship role and encourage open communication. [29:17] - There’s a common misconception that managers and those in leadership need to know and excel at everything. [31:15] - Don’t forget about your team and their needs. You’ve been in their position and are now able to help them grow. Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources: VHMA Web Page VHMA Coronavirus Resources VHMA Facebook VHMA Twitter VHMA on Linkedin
Explicit: No
Open Book Buzz: Demystifying Business Transparency
Release Date: 06/05/2024
Description: Welcome back to the VHMA Manager to Manager Podcast! Today, we're diving into an interesting aspect of veterinary practice management: open-books management. Join us as we explore how sharing the financial side of the practice with all team members, even the "non-numbers" people, can lead to greater engagement, accountability, and success. Our guest for today's episode is Kristen Norris, a seasoned CVPM Practice Manager based in Texas. With 14 years of experience in her current practice, including a decade as a practice manager, Kristen is passionate about creating a work environment where team members feel empowered and valued. She firmly believes that fostering transparency and open communication about the practice's financial health is key to achieving this goal. In this conversation, Kristen shares her insights into how KPIs can help everyone understand their role in contributing to the practice's success. From posting scoreboards in prominent areas of the practice to integrating financial discussions into daily operations, she offers practical strategies for effectively sharing financial information in a way that resonates with team members. We'll also explore the importance of tailoring the information shared to each individual's role and how this approach can lead to increased buy-in and engagement across the team. Show Notes: [2:19] - Open-books management does not mean opening the checkbook for everyone. It means being transparent about the health of the business and letting staff feel involved. [3:24] - Kristen describes the scoreboard she has posted in the main area of the practice that provides a snapshot of the health of the business. [5:51] - It’s important to take the opportunities to show and talk about how much things cost. [7:54] - Sharing financials can make a big difference, but we have to be able to explain them in ways that the staff can individually understand. [10:46] - Some patient care goals can be connected to numbers. [11:49] - Share different measurements and how they apply to what we provide to clients. Earning money for the practice is not something to be ashamed of. [14:58] - When it comes to new hires, sharing some data and numbers can improve their onboarding and understanding of their new role in the practice. [17:05] - Leadership can communicate successes in a similar way to team sports. [18:55] - It is important for associates to know how they are doing in the practice and sharing numbers can communicate that clearly. [22:29] - In years past, scripts were commonly used. Now we go with a more relaxed approach, but sometimes we miss some information. Talking points can help. [24:14] - Celebrating goals does not have to be huge expense. Simple celebrations when goals are met are effective and appreciated. [26:19] - If you want your team to be involved, you need to provide ways for them to be involved. Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources: VHMA Web Page VHMA Coronavirus Resources VHMA Facebook VHMA Twitter VHMA on Linkedin
Explicit: No
Networking
Release Date: 09/14/2023
Description: Being a practice manager sometimes feels like you’re working in a bubble. Your role is unique to each practice and while other team members have colleagues in the same role to talk to, you as the manager are the only one at your practice. And once you are managing, it seems like you need to have all the answers. So, having a solid network of people in your corner can be a real lifesaver. Someone you can turn to for advice or just a listening ear. Maria Pirita is excellent at networking and she joins us today to talk about how to create this support group for yourself. Maria is a Certified Veterinary Practice Manager, was in the field as a Hospital Administrator in Chicago, and is currently the Business Development Coordinator for the Uncharted Veterinary Conference. Don’t make it hard on yourself when we are all in this together. Show Notes: [2:13] - Both Maria and Debbie fell victim to working in a bubble without the support of others. [3:32] - The job of the practice manager is unique and can feel isolating. [4:47] - Fear of competition and fear of rejection are real concerns as well. [7:34] - It can be scary to put yourself out there, but networking can be a total game changer. [9:15] - One benefit of networking and connecting with other managers is the validation you don’t receive in your practice. [11:47] - Sharing advice is also a part of this support group concept. [14:49] - Even virtual networking is valuable. [16:38] - Public forums or public online groups can leave negative comments unanswered. Because there are so many people in these groups, there is a lot to sift through. [18:32] - There are groups for every type of team member. Look for yours. [19:44] - Both private and public groups provide a lot of value in networking. [22:01] - Be open to meeting people. [23:40] - Pinpoint what your needs are at the moment and make time for networking. [25:51] - Reach out before conferences to meet people you’ve connected with virtually in person. [27:07] - There are several ways to justify conference expenses. [29:03] - You might not need the support now, but you will throughout different phases of your career. Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources: VHMA Web Page VHMA Coronavirus Resources VHMA Facebook VHMA Twitter VHMA on Linkedin
Explicit: No
Staff Meetings
Release Date: 05/10/2023
Description: When it comes to staff meetings, we know they can be painful. Whether you are waiting for the same team member to show up on time, listening to complaints with no real solution in sight, or putting unrealistic expectations on yourself as a facilitator, we know that staff meetings don’t always accomplish what they should. You may leave staff meetings and ask yourself, “What went wrong?” Today’s guest is Katherine Rankin and she joins the VHMA Manager to Manager Podcast to talk about staff meetings and how to avoid some common problems. Katherine is a CVT and CVPM with over 20 years experience. She started out as a technician and worked her way up to practice manager who is frequently facilitating staff meetings. She offers a lot of great tips on how to manage these staff meetings and how we can utilize the expertise of other team members to help, enter with an open mind, and leverage technology to make sure no one misses a thing. Show Notes: [2:09] - For some staff meetings, they can be broken into departments rather than having the entire staff in one at the same time. [3:45] - Late meetings and especially early meetings are not the best idea. [4:25] - No matter what, timeliness is an issue for some people on every team. [6:23] - Meetings need a solid facilitator but we don’t train people on how to run them. [7:46] - Katherine shares how they manage the agenda of a staff meeting. [9:07] - Is the meeting to air issues and complaints or is the meeting run with the intent of finding a solution? [10:54] - We can’t go into a meeting with the expectation that we have to solve all the problems. That is too much unrealistic responsibility. [12:45] - Team members should be able to present to the meeting. It is more engaging to listen to varying team members. [14:43] - In some situations, virtual meetings might work. But they aren’t as effective as in-person. [16:20] - The technology is available and simple to use. Record a meeting for a team member that can’t make it. [17:14] - Katherine shares some of the things that have not been successful in staff meetings. [18:21] - There is no one-size-fits-all for staff meetings. If something isn’t working, change it. [19:43] - Bringing in representatives from other teams to smaller department meetings can help clear up issues without wasting other peoples’ time. [21:02] - Be open and be able to listen. Be okay with other team members bringing in ideas. Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources: VHMA Web Page VHMA Coronavirus Resources VHMA Facebook VHMA Twitter VHMA on Linkedin
Explicit: No
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