Companies, Communications, & Cliffhangers (ft. Todd Street, toddstreet)

Companies, Communications, & Cliffhangers (ft. Todd Street, toddstreet)Learning from a leader in experiential communicationsOPENING QUOTE:“We're seeing the live experiences come back in a more authentic way, an opportunity to connect in a human way, to imbue a sense of the culture that these employees belong to. And that's what's required.”-Todd StreetGUEST BIO:Todd Street is the president and CEO of toddstreet, an experiential communications agency dedicated to delivering solutions designed to captivate and mobilize audiences. Established more than 30 years ago in New York City, toddstreet has acquired a legendary reputation as creative pioneers, experienced designers and producers that deliver nothing but bold moments through events and communications.Links:WebsiteLinkedInInstagramCORE TOPICS + DETAILS:[5:35] - Creating Authentic Experiences: A ProcessTodd’s system for can’t-miss eventsIf you want to create an incredible experience, you have to start with authenticity. And that begins with getting into the heads and minds of the audience— where they are, where they need to go, and what knowledge they need to acquire to get them there. Next, create immersive experiences that put those people into the story, not as viewers but as participants. They’ll walk out with a newfound sense of intimacy with a brand’s story or message.[11:19] - How Virtual Will Change LivePeeking into Todd’s crystal ballTodd predicts that live events are now going to be shorter, focusing on the application of knowledge as companies have seen the financial advantages of communicating with their audiences in advance. That said, live experiences will come back more authentic than ever, connecting in a human way at levels we’ve never seen before.[15:40] - From Event Planners to Cultural FacilitatorsA shifting world & a shifting mindsetMore than ever, events will now be seen as an opportunity to instill a sense of connection and culture. Todd shares how he and his team at toddstreet see themselves as cultural facilitators, creating immersive experiences that are authentic and where people can feel a part of something bigger than themselves, fueling a sense of accomplishment. [18:54] - Todd’s Advice for the Next GenerationChoose a career, not a jobWhen you’re choosing a company to work with, evaluate the growth opportunities within that company. Find a company you believe in rather than just a job that’s available. A company with a  strong cultural foundation and strong values will help you wake up charged and motivated to do and give your best every single day.RESOURCES:[13:15] About We CareFollow Todd Street:WebsiteLinkedInInstagramFollow Scott Bloom:WebsiteLinkedInYouTubeVimeoABOUT NO MORE BAD EVENTS:Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. Learn more at: nomorebadevents.comABOUT THE HOST:A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? Learn more about Scott: scottbloomconnects.comABOUT eSPEAKERS:When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements. Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.Learn more at: eSpeakers.comSPONSORED BY IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here’s to making (podcast) history together.Learn more at: DetroitPodcastStudios.comSHOW CREDITS:Scott Bloom: Host | scottbloomconnects.comJoe Heaps: eSpeakers | [email protected] Trombley: Executive Producer | [email protected]