Concept-driven Design and Art Direction With Charlotte Heal (S01E02)

In this episode, I talk to Charlotte Heal, a London-based Creative/Art Director, and Founder of Charlotte Heal Design Ltd. We cover topics such as hunting for new work, conceptual approach to design solutions, framing mistakes, the state of young talent today, the things she is currently struggling with, and Micheal Jackson dance routines. Biography Charlotte Heal was educated at the Royal College of Art, London, and founded her studio in 2007. Working fluently across art direction and design, Charlotte Heal Design Ltd. is a full-service studio that operates internationally, with clients in the fashion, lifestyle and cultural sectors, creating well-crafted design solutions across print and digital media—from campaigns and identities, to publications, films and websites. Known for her refined aesthetic, hawk-eyed attention to detail and interest in the uncanny, she also complements the studio practice with lecturing both in the UK and abroad. Recent engagements include Here London, Condé Nast College of Fashion & Design and Meal Ticket at KK Outlet. Selected Links From the Episode Charlotte Heal Design Ltd. Website Charlotte Heal Design Ltd. Instagram Spring Studios Royal College of Art London Lula Magazine Kinfolk Michael Jackson MTV VMA Full Performance 1995 Graphic Design Wikipedia Page Art Director Wikipedia Page Creative Director Wikipedia Page Show Notes Episode Introduction [00:00:52] On Keeping Her Studio Small [00:02:14] How to Hire When You're a Soloist [00:03:32] Conceptual Approach to Design Solutions and Art Direction [00:04:58] Advice to Young Professionals [00:07:34] Advice to Younger Self [00:09:57] Dealing with Mistakes [00:11:22] Short Episode Break – Support the Podcast [00:18:05] Hunting for New Work and Cold Approaches [00:18:55] Charlotte's Current Struggles [00:24:01] Difference Between Design & Art Direction [00:28:16] Advice for Being a Better Designer and Creative Professional [00:32:17] Episode Outro [00:35:30] Full transcript and more at https://creative.voyage/