Content Marketing for Your Small Business

from Small Business Big World · host Paper Trails

Unlock the secrets to content marketing with insights from our marketing director, Jon Portanova. Discover how adopting the "They Ask, You Answer" philosophy has transformed Paper Trails' approach to addressing customer queries upfront. We dive deeper into the strategic value of high-quality content creation. We'll guide you through our journey of producing varied content, such as blogs, videos, and webinars, that has set us apart from other competitors. By openly discussing pricing and competitor comparisons, we build trust and credibility. Hear how one well-crafted article led to significant recurring revenue by addressing potential clients' needs and questions upfront, proving the long-term benefits of comprehensive content.Small Business Big World was recently ranked #48 on FeedSpot's list of the Top 100 Small Business Podcasts!

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How long is this episode of Small Business Big World?

This episode is 31 minutes long.

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This episode was published on June 18, 2024.

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