Conversations - Tony Rost

Not every path into and through dirt racing is the same and my guest this week certainly breaks the mold. After running winged and non-wing cars when he was younger, Tony Rost put a pause on his racing career to pursue his education. Now, with a Doctorate from the University of Nebraska and an MBA from the University of Nebraska-Omaha in hand, Rost is venturing back into sprint car racing and has plans to do things a little differently. He and two partners have started Catalyst Autosport, with plans to enter weekly 360 sprint car competition at Knoxville Raceway and some other events in 2021. Armed with his education and several years of research, Rost has some very specific ideas on how to market and promote his team and the sport of sprint car racing. This time on the show Rost joins to talk about his racing career, making the decision to step away and get his degrees, his ideas on motorsports sponsorship and marketing in these changing times and much more.