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Conversion Secrets: Why Hubspot Personas Don’t Work

EPISODE · Aug 1, 2024 · 41 MIN

Conversion Secrets: Why Hubspot Personas Don’t Work

from B2B Marketing Mindset · host Pete Monfre

Today we share the five secrets to creating buyer personas that really connect with B2B buyers. A typical buyers persona might read like this: Male Born in 1948 Raised in the UK Married twice Lives in a castle Wealthy and famous However, that persona applies equally to King Charles and Ozzy Osbourne. See the problem here? We’ll be running down the particulars with Naomi Soman from Similarweb to help you create personas that strike the hearts of buyers. The post Conversion Secrets: Why Hubspot Personas Don’t Work appeared first on The B2B Marketing Mindset.

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Conversion Secrets: Why Hubspot Personas Don’t Work

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