Corporate B2B podcasts: A great opportunity or another marketing fad?

Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre. Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front. Corporate podcasts are more popular in the B2B industry.  In this episode, I am joined by Prarthana Sibal, Head of Client Services at award winning B2B Podcast agency, Pikkal & Co. Prarthana has managed over 1,000 podcast episodes from idea to launch. She draws from her experience and knowledge to share some of the top trends in B2B podcasts. She also shares in this episode, the best practices she has observed in designing and maintaining a podcast that performs.Join us in this episode to learn more about the world of B2B corporate podcasts. Are they just a passing fad or actually a great revenue generating strategy?Do connect with Prarthana Sibal on Linkedin - https://www.linkedin.com/in/prarthanasibal/or visit their agency website: www.pikkal.com  Thank you for listening!You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadershipThe Making of a Thought Leader podcast is brought to you by Jot My Bio.comJot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides. To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com