Cos Mingides on Why B2B Marketing Needs Don Draper Part.2

Episode 2 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Cos Mingides on Why B2B Marketing Needs Don Draper Part.2" was published on June 18, 2021 and runs 20 minutes.

June 18, 2021 ·20m · B2B Marketing Needs Don Draper

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Episode Description

Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series.

True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about:

What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast
Why he co-founded True
What B2B advertising is lacking
The 5 principles of growth in B2B marketing and why some marketers don't use it

We hope you enjoy our fascinating conversation with Cos.

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