EPISODE · May 8, 2026 · 1H 6M
Cosimo Amadei - Design Director | On Design Podcast - Niwwrd x IAAD
from Simply Being by Niwwrd · host Niwwrd
Most designers grow up dreaming about cars. Fewer understand what it actually takes to make one.Host Dario Olivero sits down with Cosimo Amadei, Design Director at Mahindra Advanced Design Europe, and Rafael Piccoli, transportation design student, to talk through what the industry looks like from both ends. What shifts when you move from sketching to steering a team. How responsibility toward budgets, timelines, and people shapes every decision. Why the work that never shows up in a final render is often the work that matters most.This conversation covers the gap between design education and design practice. It is honest about the constraints, the pressure, and the parts of a creative career that nobody prepares you for.If you are a student, an early career designer, or someone trying to understand how the automotive industry actually operates, this one is worth your time.Powered by DORODESIGN.In collaboration with IAAD.NIWWRD is an independent design platform covering automotive, industrial, and future systems design.Podcast available on Spotify and Apple Podcasts.
What this episode covers
Most designers grow up dreaming about cars. Fewer understand what it actually takes to make one.Host Dario Olivero sits down with Cosimo Amadei, Design Director at Mahindra Advanced Design Europe, and Rafael Piccoli, transportation design student, to talk through what the industry looks like from both ends. What shifts when you move from sketching to steering a team. How responsibility toward budgets, timelines, and people shapes every decision. Why the work that never shows up in a final render is often the work that matters most.This conversation covers the gap between design education and design practice. It is honest about the constraints, the pressure, and the parts of a creative career that nobody prepares you for.If you are a student, an early career designer, or someone trying to understand how the automotive industry actually operates, this one is worth your time.Powered by DORODESIGN.In collaboration with IAAD.NIWWRD is an independent design platform covering automotive, industrial, and future systems design.Podcast available on Spotify and Apple Podcasts.
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Cosimo Amadei - Design Director | On Design Podcast - Niwwrd x IAAD
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