EPISODE · Feb 4, 2026 · 7 MIN
CoStar Lost $5 Billion—Here’s the Lesson Most Agents Ignore | Best Agent Hacks 405
from The Tom Toole Sales Group Podcast · host The Tom Toole Sales Group Podcast
CoStar spent billions trying to crack residential real estate with Homes.com—and the results were brutal. In this episode of Best Agent Hacks, we break down what went wrong and, more importantly, what real estate agents can learn from it. If you’re growing your business in 2026 and beyond, this is a masterclass on focus, lead pillars, parallel addition, and why abandoning what works is the fastest way to stall your momentum.
What this episode covers
CoStar spent billions trying to crack residential real estate with Homes.com—and the results were brutal. In this episode of Best Agent Hacks, we break down what went wrong and, more importantly, what real estate agents can learn from it. If you’re growing your business in 2026 and beyond, this is a masterclass on focus, lead pillars, parallel addition, and why abandoning what works is the fastest way to stall your momentum.
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CoStar Lost $5 Billion—Here’s the Lesson Most Agents Ignore | Best Agent Hacks 405
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