Count Jobs, Not Clicks with Matt Jones

Get your free copy of The Smart Sales System. The step-by-step sales framework built for trade business owners. https://tradesformation.systeme.io/smartsalesYour marketing report says "50 leads." Your phone says silence. Which one do you trust?Adrian sits down with Matt Jones from Tradie Web Guys and The Site Shed to rip apart vanity metrics and unpack what actually gets phones ringing, deposits paid, and jobs sold.Matt cuts through the noise around clicks, impressions, and "leads" and shows you how to think in terms of conversations, quotes, and booked work. He explains how to use GEO, AI, and smart follow up to capture real demand in your service area and turn a website into a sales asset, not just an online brochure.When you stop chasing pretty numbers and focus on trackable results, you can finally build a marketing engine that gives you clarity, control, and cashflow instead of confusion.What You’ll LearnWhy clicks are not customers and what to measure insteadHow to set up your site and content so local buyers actually find youSimple ways to use AI, avatars, and call handling when you cannot pick upA follow up approach that turns missed calls and cold leads into booked workHow to spot "bullshit reporting" and ask better questions of your agencySmart use of dashboards, bookkeeping, and cadence to course correct fasterHow to think in profit buckets, pricing, and lifetime value, not one-and-done jobs In this episode: 00:00 Clicks vs customers and why "50 leads" can still mean zero work 02:10 Matt’s story, Tradie Web Guys, and The Site Shed 12:20 Local three-pack, GEO, and how buyers really find you 20:15 AI helpers, avatars, and capturing leads when you miss the call 30:20 Project galleries, proof, and websites that actually sell jobs 46:05 Dashboards, bookkeeping rhythm, and profit buckets for growth 53:20 Lifetime value mindset and next steps for your marketing systemFollow TradesFormationhttps://link.me/trades_formationhttps://tradesformation.com.au/Connect with Matt JonesWebsite: https://www.tradiewebguys.com.au/