Country Road | Part 1 - Transforming an iconic Aussie brand into a sustainable fashion leader

In this absolute must-listen episode, Kiarne talks to Elle Roseby, the Managing Director of Country Road, whose decades-long career has encountered the many changing faces of sustainability in fashion. Elle generously shares how Country Road has embedded sustainability into their DNA by empowering people, embracing traceability, prioritising raw materiality and innovating sustainably in every element of the business.   Elle unpacks the complexities of true traceability and how Country Road works with  Oritain to conduct DNA testing, ensuring transparency from material to garment. Hear how Country Road experienced a $2million setback to stay true to their values, and how absolute integrity remains the central ethos of this Australian Giant.   From embracing Australian-made and grown garments and investing in innovation to tackling daily challenges like poly bag waste, Elle is incredibly candid in sharing ideas that will inspire transformation in almost any industry.   Tune in for part one of this inspiring conversation with Elle Roseby, and take lessons from an Aussie icon leading the way. We’ll be back next week with part two.                                                                               MENTIONS:   Country Road Sustainability: https://www.countryroadgroup.com.au/sustainability FSC Timber: https://anz.fsc.org/what-is-fsc ACCC on greenwashing: https://www.accc.gov.au/about-us/publications/greenwashing-by-businesses-in-australia-findings-of-acccs-internet-sweep Orotain: https://oritain.com/  Green Star | Green Building Council of Australia: https://new.gbca.org.au/green-star/exploring-green-star/ Naomi Milgrim https://en.wikipedia.org/wiki/Naomi_Milgrom Mary Portas https://en.wikipedia.org/wiki/Mary_Portas Nigel Austin https://www.forbes.com/profile/nigel-austin/?sh=6af5a79c4d36 Myer https://www.myer.com.au/content/about-us-myer Cherry Lane https://www.cherrylaneaustralia.com.au/pages/about Sportsgirl https://www.sportsgirl.com.au/about-us   LINKS:   Learn more about Country Road Sustainability Follow Country Road Group on LinkedIn   Learn more about SustainabilityTracker.com Learn more about The Sustainable Transformation Podcast Follow The Sustainable Choice Group on LinkedIn, Instagram, and TikTok   Follow Nova Podcasts on Instagram for videos from the podcast and behind the scenes content – @novapodcastsofficial     CREDITS:   Host: Kiarne Treacy Editor: Eddie Bye Executive Producer: Eddie Bye   Find more great podcasts like this at novapodcasts.com.au Nova Entertainment acknowledges the traditional custodians of the land on which we produced this podcast, the Wurundjeri People of the Kulin Nation. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.