Courtney Hinrichs

from For the Love of Winter · host FLOW Podcast

This week, Kendra sits down with Courtney Hinrichs, Director of Engagement and Social at Backbone Media, to talk about how influencer marketing has shifted and why athletes deserve to show up online as their full, authentic selves. Courtney reflects on her path into the outdoor industry, what really goes on behind the scenes of brand partnerships, and how representation, trust, and creative freedom shape meaningful work in a fast-moving social landscape. *This episode contains some course language*What is it you love about winter? Is it the thrill, the beauty, the stillness? As Canadian’s winter is part of our DNA. The snowy season is something that unites from coast to coast. For The Love of Winter, is a podcast that celebrates Canada’s longest season.

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Courtney Hinrichs

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How long is this episode of For the Love of Winter?

This episode is 56 minutes long.

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This episode was published on February 3, 2026.

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