EPISODE · May 5, 2026 · 43 MIN
Cowboy Up / Basecamp for Veterans Ep. 10 - Erin Michalski & Russell True
from Cowboy Up / Basecamp For Veterans · host Cowboy Up - White Stallion Ranch
The $10 Pound: Is Beef Becoming a Luxury? With cattle numbers at a 75-year low, the American dinner plate is changing. In this episode, first-generation rancher Erin Michalski of Eagle Rock Ranch joins us to break down the "Direct-to-Table" revolution. We discuss why beef has hit $10/lb, the truth behind grain-finishing in a high-cost market, and why "visiting the ranch" is the new standard for the 2026 consumer. If you’re tired of grocery store sticker shock, Erin shares how to find value—including the one "undervalued" cut you should be asking for right now.
What this episode covers
The $10 Pound: Is Beef Becoming a Luxury? With cattle numbers at a 75-year low, the American dinner plate is changing. In this episode, first-generation rancher Erin Michalski of Eagle Rock Ranch joins us to break down the "Direct-to-Table" revolution. We discuss why beef has hit $10/lb, the truth behind grain-finishing in a high-cost market, and why "visiting the ranch" is the new standard for the 2026 consumer. If you’re tired of grocery store sticker shock, Erin shares how to find value—including the one "undervalued" cut you should be asking for right now.
NOW PLAYING
Cowboy Up / Basecamp for Veterans Ep. 10 - Erin Michalski & Russell True
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.