CRACKING PRODUCT-MARKET FIT IN PROPTECH

Episode 1: Cracking Product Market Fit in PropTech What does product market fit really mean in PropTech and why do so many founders get it wrong? In this episode of Market Makers, Lauren Henss and Chanté Blough sit down with Sean Soderstrom and Drew Fabrikant to break down the realities of building technology inside the real estate ecosystem. From defining true product market fit to identifying misleading growth signals, this conversation explores what actually drives user engagement, retention, and long-term value. The group unpacks common founder misconceptions, the difference between momentum and traction, and why habit-building matters more than hype.They also dive into:• The challenges of delivering real value to agents• How brokerages evaluate technology partners• Build vs. buy decisions in PropTech• Strategic partnerships and knowledge transfer gaps• The evolving role of marketing in digital transformation• Why resilience and adaptability separate committed operators from the rest If you are a founder, PropTech operator, brokerage leader, or marketing executive navigating growth, this episode offers practical insights on aligning technology, strategy, and user behavior. Listen in to learn why product market fit is not about excitement. It is about execution, adoption, and measurable impact.