Crafting a Distinct Brand: Lessons from a Hotel Industry Expert

Marketing expert Eve Weatherburn of Brand Journey builds the capability of teams to design, deliver and promote experience-led brands that come to life. In this fascinating conversation, Eve shares fresh perspectives on hotel branding from 30+ years leading brand strategies across Asia Pacific, Europe, and the US for major groups including Radisson, IHG, and Anantara. Learn what hotels can adopt from retail, why most hotel brands try to please everyone (and shouldn't), how to capture leads before booking, and why hiring outside the industry brings breakthrough ideas. Eve challenges the "that's how we've always done it" mindset and explains the seven P's of marketing that many hotel marketers never touch. Essential listening for hotel leaders, marketers, and anyone ready to think differently about brand experience.Need help developing your hotel team's revenue management and commercial skills? Visit www.sknappconsulting.comHotelier Huddle is hosted and produced by Shannon Knapp and produced and edited by Heidi Egger. 00:00 Marketing Intro, Insights for Hoteliers00:18 Brand Strategy: Defining A Target Audience00:48 Connecting Brand Strategy to Team Execution02:42 Fresh Perspectives: How Other Industries Market05:27 The Seven P's of Marketing in Hotels08:20 Final Thoughts and Toast to Hoteliers