Crafting a Purpose-Driven Ecommerce Brand [EP. 48]

What really goes into building a sustainable brand? When Martin Johnston decided to take his years of experience working with giants in the retail and ecommerce space and start from scratch, he knew exactly what practices he wanted to replicate. And what ones he didn't. Martin is the Co-founder of Crafted Society, a luxury ecommerce brand dedicated to the transparent and sustainable production of handmade artisan goods. He joined this episode of The Opportunity Podcast to share what it takes to follow the road less traveled and craft a purpose-driven brand. He also reveals the story behind the innovative DTC subscription model that's elevating Crafted Society's partnerships. Sit back, grab a coffee, and get ready to learn how you can craft your own purpose driven ecommerce brand in this weeks episode.