EPISODE · Jun 6, 2023 · 21 MIN
Create & Market A Welcoming Pet Friendly Vacation Rental
from The Savvy Host
Dogs Welcome Facebook Group Dog's Welcome Website / Certification Jolene's Instagram Jodi's InstagramPet-Friendly Amenities: Food dishes, water bowlsPet beds Dog treats / healthyDog bedsExtra leashes Outdoor play areas (fenced yard)Pooper scooper and waste bags. Shaded yard with dog pool, dog water. Chew Toys, snuggliesSwimming pool, water, ladder, skimming tool, dog floatsExtra towels for pets (colored towels) Crates Waterproof blanket for sofa or bedsVacuum and enzyme cleaner for pet hair and stains. First aid kit Cat scratch thingy/cat toys? Dog-friendly restaurants and shopsEmergency Vet and groomer recommendations, doggy daycare, Info about nearby trails, beaches, and parksGuest Communication and Rules Be clear about pet rules. If they can’t get on the sofa, where can they hang out - pet beds? Blankets? If they sleep on the bed, they are going to sleep on the bed… you can’t stop them, so make it easier. Where do they dispose of dog poop? Do you have bags? A specific trash can?Pet fees - consider both options - does it cost you more money to allow pets? Does it cost you more to allow 2? Why not big dogs? Consider extra cleaning fees if there is a problem (deposit) Pet communication - a letter to the dogs about rules and where they can go. (from your pet to theirs?) Add a section to your guest guide and send an email out before the stay reminding them of where they can take their pet - trails, beaches, times, restaurants, parks, etc. Marketing your dog-friendly vacation rentalWebsite and listing sites: Optimize your listing. Use those terms pet-friendly, dog-friendly, love dogs, pets welcome, we love our dogs and we will love yours, Do keyword research. Pet-friendly filter on your website. (cottage stays ) Add a full paragraph about your pet-friendly features to your listing descriptionLots of photos of dogs enjoying your home and the amenities you provide. Stayed at a place because of a photo of a dog in the pool. Blog posts about dog-friendly things to do. Articles about dog-friendly restaurants, hiking trails, etc. Social MediaShare engaging content featuring pets enjoying your property, post helpful tips for traveling with pets, and engage with pet-related communitiesConsider pet travel influencers. Use pet-related hashtags on Instagram (show notes) #dogfriendlyairbnb huge, but think of smaller more specific hashtags like “#dogfriendlyaustin Consider sharing photos and reels of your own pets to increase your following. This can help you reach a wider audience of pet owners.Ask guests to send photos and videos of their pets playing and make this a reel or highlight series. Collect specific reviews from dog parents and display those on social media Dog-friendly travel groups on Facebook Share your love of pets with your audience. Email marketinglead magnet - dog-friendly things to do.
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Create & Market A Welcoming Pet Friendly Vacation Rental
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