Create great social media content by learning how to be a goat in a tree

“Goats in trees aren’t going “Hey, you know what? Today I’m going to be world famous by climbing into a tree.” They’re just doing normal stuff. It’s us that finds it interesting” - Rachel Klaver“So many business owners are stuck about what to write about for social media because all they see is a boring business. Your potential customers don’t see your business that way at all!” - Rachel Klaver“Think about your “goat in a tree” wisdom - all that insider knowledge and things that you find easy, but your customers and fans don’t. That’s gold content for your social media” - Rachel Klaver“We’re talking about anything that helps people build a relationship with you, and helps them know that you’re the person they’ll buy from when they are ready” - Rachel Klaver“Give people a glimpse about what it might be like to get to work with you.” - Rachel Klaver If there’s one thing that I hear from business owners (especially my clients!), it’s that it’s hard to come up with great content for special mediaPart of the issue of course, is that not everyone is a writer. And we all have writing blocks we need to get over. Part of it is a fear that we’ll get it wrong on social mediaAnd part of it’s a fear that you’ll go to all that effort and find out that it’s all a waste of timeI can’t fix all of that in this podcast, but I can help give you a framework for how to write better content by learning to be a Goat in a TreeWhether you are writing all your own content, or getting someone else to do it, it’s super important that you, as the business owner, take time to work this framework out. This is your business, and it’s your voice that needs to come through everything you do.Being a goat in a tree is learning to see all the interesting parts of your business you take for granted every day.  Here’s what we include in your goat in a tree content:Answering frequently asked questionsTalking about your “goat in a tree” wisdom and industry specific knowledgeGiving a glimpse of what it would be like to work with youAdd to this posts that share your core offers, you and your team, and a little bit of fun and you’ve got a great bank of contentTake the time to write great content, and store it all in a spreadsheet. Great content can be used more than once. (and be sure to look out for Episode 16 where we map out how to write great social media captions) During this episode we discuss the following:Why we often find our business boring to write aboutWhat people really want to see on your social mediaWhy you need to think like a goat in a treeWhy this sort of content works by removing objectionsWhat sort of content you need to createHow this method builds out a strong content base for your marketingHow to use this no matter what sort of business you have IMPORTANT LINKS FOR THIS EPISODEFREE BRAINSTORMING CONTENT PLANNER STUFF BLOG: How to be a goat in a treeOur MAP IT  Express Event (July)Our MAP IT Express Event (August) IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODESMAP IT Marketing Facebook groupIdentify’s Free Events and WebinarsIdentify Marketing InstagramIdentify Marketing Facebook PageRachel Klaver WebsiteIdentify Marketing NZ WebsiteIdentify Marketing Australian WebsiteRachel Klaver - LinkedinRachel Klaver - Youtube See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe