Creating a Strong Brand for Profits, with branding experts Christine Sech and Michelle Thompson

Our guests are Michelle Thompson and Christine Sech. They are partners in the Brand Evaluator, and through that company, they help organizations come up with strategies for how to maximize their brand building efforts and build profits only possible with a strong brand. Michelle Thompson Owner of Brandspark LLC and partner of The Brand Evaluator, where she is the Head of Brand Strategy & Design Michelle is an accomplished brand strategist and creative director with over 20 years experience building market leader brands with Procter & Gamble and most recently with start-ups companies through her company, BrandSpark. Michelle understands how to turn brand strategy into creative expressions that inspire consumers to act. She's created memorable brand driven consumer experiences from new product innovation and naming all the way through to package design and advertising including traditional and digital campaigns. Christine Sech Owner of Brave Oak Brand Building LLC and partner of The Brand Evaluator, where she is the Head Brand Building Strategist & Storyteller Christine is an innovative brand builder with an entrepreneurial spirit. Her passion is helping companies meaningfully connect with people through actionable brand strategies that enable growth. Her experience spans Brand & Design Strategy, Consumer Insights, and Marketing for Fortune 500 Companies, Non-Profit Organizations and Digitally Native Start-ups. Throughout their careers in Brand Marketing and Design working with Fortune 100 companies like Procter & Gamble, nonprofits and startups, they have seen how brand strategy can be viewed as being interchangeable with business strategy and communications. Yet, this actually hinders the ability to create a meaningfully differentiated experience. So they use their combined expertise and experience to help companies and organizations build powerful brands and brand stories that help facilitate their communications and business strategy. You can find Christine and Michelle here: https://www.thebrandevaluator.com/