EPISODE · Jul 31, 2024 · 41 MIN
Creating an emotional connection in B2B marketing | Kevin Sellers | CMO, Ping Identity
from How to Grow a CMO · host tmp
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kevin Sellers, CMO at Ping Identity. Kevin and Ali discuss how CMOs can get their CFOs on board, and what it's like to lead marketing at a company that has transitioned from public to private. Kevin also recalls asking his team to break down the buyer journey for a large deal in an impressive level of detail, and shares what he learned from a memorable meeting he once had with a certain Mr. Steve Jobs. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
What this episode covers
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kevin Sellers, CMO at Ping Identity. Kevin and Ali discuss how CMOs can get their CFOs on board, and what it's like to lead marketing at a company that has transitioned from public to private. Kevin also recalls asking his team to break down the buyer journey for a large deal in an impressive level of detail, and shares what he learned from a memorable meeting he once had with a certain Mr. Steve Jobs. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
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Creating an emotional connection in B2B marketing | Kevin Sellers | CMO, Ping Identity
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