Creating Compelling Content for Gen Z

🎙️ Creating Compelling Content for Gen Z: Values, Authenticity & the Future of Engagement | Brand of BrothersIn this high-energy episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dig into the mindset, behavior, and expectations of one of today’s most powerful consumer groups—Gen Z. From values-driven branding to short-form video content, Gen Z is reshaping how companies create, market, and connect.As two Gen X creatives looking to understand and authentically reach Gen Z, Doug and Johnny explore everything from TikTok culture and AR/VR adoption to brand ethics, social responsibility, and the rise of new platforms and influencer types.If you’ve ever asked yourself, “How do we create content that Gen Z actually cares about?”—this is the episode for you.🔍 What you'll learn:How Gen Z consumes and interacts with content differently than Gen X or MillennialsWhy authenticity, transparency, and values alignment matter more than polishThe importance of short-form content (TikTok, Reels, YouTube Shorts) in Gen Z engagementInsights into Gen Z’s attitude toward consumerism, climate change, mental wellness, and DEIExamples of brands doing it right—like Tom’s Shoes and other socially-conscious companiesHow Gen Z’s platform choices (TikTok, Snapchat, YouTube) reflect their deeper prioritiesWhere AR/VR technology might (or might not) fit into Gen Z’s digital habitsHow to balance technology and ethics in content strategy💡 Who this episode is for:Marketers and content creators targeting Gen ZBrand strategists looking to future-proof their voice and messagingAgencies trying to connect with younger audiences authenticallyFounders and entrepreneurs building socially aware and community-driven brandsAnyone who still thinks MySpace was a peak digital moment (spoiler: it wasn’t)Doug and Johnny tackle it all with humor, humility, and honesty—from Gen X nostalgia to Gen Z’s push for purpose. Learn how to pivot your strategy, rethink your storytelling, and stay relevant with the generation that expects more from brands.Presented by Remixed – where purpose-driven brands come to life with strategic creativity.🎶 Music by PRO 🎙️ Produced by Johnny Diggz, Simon Jacobsohn & Doug Berger 🌐 Find more at BrandShowLive.com 📱 Follow @BrandShowLive on all social platforms 👍 Like, share, subscribe—and stay relatable.