Creating Content That Connects

Content can be the glue between your operations and your customers’ experiences, but how can image and video creators best use customer insights to make that content effective? On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers. Plus, she tells us the best ways to get to know your audience, spread the customer-first mindset across your organization and reap the benefits of generative AI.  Learning points from the episode include: 00:00 – Intro 02:20 – How Sunny got started in customer experience 03:39 – Defining success in her work 05:09 – Advice on using videos and images to bridge the gap with customers 07:10 – What content Sunny focuses on 08:27 – How knowing your audience leads to better content 10:16 – Building a better connection with customers (the first steps) 14:01 – Make building better customer connections a team-wide mindset 16:30 – Sunny’s views on AI to help build customer connections 20:46 – The potential authenticity hazards of generative AI 26:12 – Sunny’s favorite tools to connect with customers 28:47 – Sunny’s Speed Round answers 38:11 – Final take 39:21 – Outro  Important links and mentions: Connect with Sunny on LinkedIn Follow Sunny on Twitter Visit Sunny’s website