Creating healthy tension between sales and marketing with Neal Benedict

Send us Fan MailSales and marketing teams don't like to get along.  One team wants their leads called, and the other wants more leads.  But who is right?  Should sales and marketing bicker like children?  The answer might just surprise you.  Neal Benedict joins us on The Summit Podcast to discuss how sales and marketing teams can find a healthy tension.  Not all friction is bad. especially if it leads to more revenue.Join Kyle and Neal as they uncover the secrets to healthy sales and marketing tension.About Neal BenedictNeal believes that sales is the noblest of professions. Neal founded Silver Brick in 2015 to help small and medium businesses understand, appreciate, and excel at sales. Silver Brick builds sales strategy and implements sales plans focused on people, process, and tools as a foundation for the client’s success. Neal is also a Sandler Training partner delivering world-class sales training for salespeople and sales management. Neal helps good sales teams become great through consistent training and coaching. Neal’s goal is to ensure that everyone he comes into contact with has a better understanding and appreciation of the sales profession.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show