Creative Ideas Turned Successful Business Strategies with Serial Entrepreneur, Deanna Meador

Send us Fan MailFrom creating and selling multiple businesses to developing a revolutionary fashion technology company, entrepreneurship has been baked into Deanna Meador’s DNA since she was a little girl.Deanna  is the Deputy Director at the Wond’ry, Vanderbilt University’s Innovation Center and the CEO of fashion technology company Couture Technologies. She began Couture Technologies, alongside her cofounder Dr. Marcelino Rodriguez-Cancio, to empower direct-to-consumer fashion and workwear apparel brands with virtual try on technology, 3D garment creation services, and enhanced data analytics designed to reduce returns and increase conversion rates. Couture Technologies is a National Science Foundation funded company that was recognized as one of the Top 9 tech startups in the world during the 2021 Olympics of Tech and the 2022 Most Innovative Apparel Sales Software Company.Deanna is a successful tech entrepreneur and inventor that describes herself as never meeting a challenge she didn’t like. Her love of problem solving and the ability to develop solutions that impact the lives of people has driven each of her business ventures. She started her first company during graduate school and grew it to multiple physical locations in 2 states until it was acquired by a larger company. After selling this company, she spent 7 years conducting rigorous education and juvenile justice research for Vanderbilt’s Peabody Research Institute (PRI). During her time at PRI, she was the resident innovator and developed a paperless data collection system for collecting assessment and observational data in the field. This system has been featured in multiple articles and colloquia, including the Institute of Education Science’s showcase entitled, “Using Technology in Research”, and is now in use at other universities across the U.S., South Africa, Portugal, Australia and Sweden. In 2017, she joined 3 other inventors to develop Chalk Coaching, a tool for improving classroom experiences for preschool children through observation and data-driven coaching. The development of Chalk was funded by the National Science Foundation. Support the showAbout The Host:Sydney Dozier, the visionary behind Renaissance Marketing Group, has been at the forefront of social media excellence since the agency's inception in 2014. Over the past 10 years, Sydney has cultivated a full-fledged team of social media aficionados and creative minds, elevating Renaissance to its current status as one of Nashville's premier agencies. With an extensive and diverse clientele, they've consistently delivered exceptional results.From coast to coast, Renaissance offers a comprehensive suite of services, spanning social media management, strategic guidance, content creation, paid digital advertising, email marketing, influencer partnerships, graphic design, branding, in-house professional photography and videography, and beyond. Their mission is simple: to drive optimal revenue and online growth while consistently surpassing client expectations.Beyond her role as a business maven, Sydney wears multiple hats. She hosts The Renaissance Podcast, an enlightening resource for entrepreneurs seeking to spark a modern-day Renaissance in their lives and businesses. Her passion for championing women in business gave rise to The Mona Lisa Foundation, a nonprofit organization committed to supporting and accelerating women entrepreneurs in Nashville through mentorship, grants, education, and a vibrant community.Sydney is also the driving force behind The Renaissance Women’s Summit, an annual gat...