Creativity at Scale: What B2B Finally Got Right - Wendy Walker

In this episode of Femmebot, we sit down with Wendy Walker — former VP of Marketing Asia at Salesforce, Cannes Lions Jury President, and a leader who’s spent over 25 years shaping growth and creativity across global brands.Wendy also recently published her first book, Between Flights, a collection of reflections written in the margins of a very full leadership life.This conversation explores how AI, leadership and creativity are no longer separate disciplines — and why the best leaders are learning to bring them together.We cover:The evolution of B2B creativity and why emotion is now essentialWhat leadership really looks like at scale (and why perfection isn’t the goal)How to think about AI in a practical, everyday wayAnd why human judgment, taste and empathy are becoming more valuable, not lessA thoughtful, honest conversation on what it takes to lead and create in a rapidly changing world.