Crossover Creativity by Dave Trott

https://thebookvoice.com/podcasts/2/audible/172934 to listen full audiobooks. Title: Crossover Creativity Author: Dave Trott Narrator: Piers Powis Format: mp3 Length: 6 hrs and 15 mins Release date: 02-07-23 Ratings: 5 out of 5 stars, 5 ratings Genres: Creativity Publisher's Summary: When two unrelated things come together, something new springs into existence; they form a third thing, and that becomes a new idea. That’s Crossover Creativity. The more you read, watch, observe, and consume, the more fuel for ideas you have in your brain and the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action–as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.