CSU Joins Pac-12 to Rebuild Brand | Denver News

Colorado State University is making a bold leap from the Mountain West to the Pac-12 after 27 seasons, joining a wave of schools including Boise State, Fresno State, San Diego State, and Utah State to revitalize the league. With big-name holdovers like Oregon State and Washington State, plus newcomers Texas State and Gonzaga, the Pac-12 hopes this influx can rebuild its legacy. CSU’s move comes at the perfect time—boasting recent conference titles in women’s basketball and volleyball, a national track champ, and a men’s basketball team that’s punched its ticket to the NCAA Tournament. Plus, every CSU football game this fall gets linear TV exposure, including a CBS showdown with BYU. Athletic Director John Weber sees this as more than just sports—it’s a strategic brand boost to attract students and elevate academic prestige, turning athletics into a powerful engine for university growth. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/13c020ab7d8d7fd7