Cultivating Success in Online Retail with Neil Dudley of Pederson’s Natural Farms
In this episode, we talk with Neil Dudley, Vice President of Pederson’s Natural Farms, about the journey and challenges of transitioning from traditional business models to a direct-to-consumer and subscription-based approach. Key Takeaways: (02:00) Pederson’s Natural Farms’ shift toward direct-to-consumer sales and subscription models. (3:13) Understanding consumer needs for recurring deliveries. (07:40) Challenges faced in handling perishable goods and finding the right fulfillment partner. (11:07) The significance of subscriptions in building a sustainable customer base and the benefits of achieving scale. (14:50) Exploring different technology solutions for e-commerce, such as Shopify, and the continuous evolution of these platforms. (18:28) Transitioning from relying solely on traditional retail channels to adopting an omni-channel approach. (23:19) Plans for continuing to build the brand and servicing consumers through e-commerce channels. Resources Mentioned: Neil Dudley - https://www.linkedin.com/in/thecowboyperspective/ Pederson’s Natural Farms | LinkedIn - https://www.linkedin.com/company/pederson's-natural-farms/ Pederson’s Natural Farms | Website - https://pedersonsfarms.com/ Ready to get started with Rebar? Head to rebartechnology.com or email [email protected] to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
First published
12/18/2023
Genres:
business
Listen to this episode
Summary
In this episode, we talk with Neil Dudley, Vice President of Pederson’s Natural Farms, about the journey and challenges of transitioning from traditional business models to a direct-to-consumer and subscription-based approach. Key Takeaways: (02:00) Pederson’s Natural Farms’ shift toward direct-to-consumer sales and subscription models. (3:13) Understanding consumer needs for recurring deliveries. (07:40) Challenges faced in handling perishable goods and finding the right fulfillment partner. (11:07) The significance of subscriptions in building a sustainable customer base and the benefits of achieving scale. (14:50) Exploring different technology solutions for e-commerce, such as Shopify, and the continuous evolution of these platforms. (18:28) Transitioning from relying solely on traditional retail channels to adopting an omni-channel approach. (23:19) Plans for continuing to build the brand and servicing consumers through e-commerce channels. Resources Mentioned: Neil Dudley - https://www.linkedin.com/in/thecowboyperspective/ Pederson’s Natural Farms | LinkedIn - https://www.linkedin.com/company/pederson's-natural-farms/ Pederson’s Natural Farms | Website - https://pedersonsfarms.com/ Ready to get started with Rebar? Head to rebartechnology.com or email [email protected] to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Duration
Parent Podcast
Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
View PodcastSimilar Episodes
#302: Paul Chambers
Release Date: 06/29/2021
Description: Let's Talk Subscriptions! For over 20-years, Paul has built, scaled, and sold multiple subscription-focused businesses and today runs the largest conference and trade group focused on the DTC subscription space. An around-the-clock volunteer firefighter, husband, and father of four, Paul's passion for helping others is a central part of his character. From launching a SaaS company at SXSW to building one of the biggest brands in the subscription box economy, Paul has a handle on every aspect of a subscription-focused business and knows exactly how they succeed… and fail.
Explicit: No
Maintaining Customer Engagement with Eric Schmitz, President at California Athletic Clubs
Release Date: 09/30/2022
Authors: [email protected] (Nick Fredrick)
Description: On the latest episode of Subscriptions Scaled, we speak with Eric Schmitz, president at California Athletic Clubs (CAC). California Athletic Clubs owns and manages health clubs throughout California.Eric has been in the subscription industry for around 35 years. He’s had plenty of experience working with the subscription model and understands what works, what doesn’t, and how it can be a great way of running a business.Unlike many other current subscription companies, California Athletic Clubs doesn’t operate with their customers solely online. CAC looks at retention as one of the main KPIs and monitors it monthly. This is because customer acquisition costs much more than client maintenance. Memberships range in price based on what type of membership people want, and CAC aims for people to utilize their subscription plan fully. Because the higher the engagement, the more likely you’ll retain customers. CAC is at a higher price point, but the services it offers are at higher retention rates.Learn how California Athletic Clubs retains subscribers and more by tuning into the latest episode of Subscriptions Scaled with Eric Schmitz, president of the company. - California Athletic Clubs - https://www.caclubs.com/- Eric Schmitz Twitter - https://twitter.com/EricwSchmitz- Eric Schmitz email - [email protected] #Saas #subscriptions #subscriptionbusiness #subscriptionserviceReady to get started with Rebar?Head to rebartechnology.com or email [email protected] to schedule a call today.
Explicit: No
25 Years in the Subscriptions Industry with Paul Chambers, CEO & Co-Founder at SUBTA
Release Date: 04/18/2022
Authors: [email protected] (Nick Fredrick)
Description: In the latest episode of Subscriptions Scaled, we speak with Paul Chambers, CEO and Co-Founder at SUBTA. SUBTA is the world’s largest DTC subscription community. It is a growing community of innovators, entrepreneurs, thought leaders, and dedicated teams aiming to scale their businesses. Its mission is to help subscription companies thrive.Paul has been working in subscriptions for 25 years but not always in DTC. Paul’s first business venture was a website hosting company, so he’s always had a recurring revenue model in mind.Over time, Paul has built a variety of different businesses. Around seven years ago, he started a company called Gentleman’s Box. It was a subscription box to turn any man into ‘a true gentleman.’ At this point, Paul was still learning a lot about working in subscriptions.In 2016, Paul launched SubSummit for subscription box owners to meet one another. Since then, Paul quit Gentleman’s Box to focus on his other ventures.Over the years, Paul has encountered many learning curves and lessons regarding subscriptions. The subscription space is changing so quickly and inflation greatly impacts the industry. Subscription brands often need to think about how they can cut costs and provide more value.Learn about SUBTA CEO & Co-Founder Paul Chambers’ 25 years of experience working in subscriptions by tuning in to the latest episode of Subscriptions Scaled. SUBTASubSummitReady to get started with Rebar?Head to rebartechnology.com or email [email protected] to schedule a call today.
Explicit: No
AJ & McCall Drop the Mic: Subscriptions
Release Date: 05/11/2019
Description: AJ & McCall Drop the Mic on subscriptions. What are you subscribed to and which ones do you like? Producer Butterz and AJ get pretty heated over a certain business’ subscriptions that have a super huge pain to deal with. Which of the three has an issue cancelling subscriptions? Would we use the new movie subscription club? What services could we see turn in to a subscription service in the future?
Explicit: No
Similar Podcasts
Lighting Minds podcast
Release Date: 08/26/2020
Authors: Lighting Minds podcast
Description: Become a Paid Subscriber: https://anchor.fm/lightingminds/subscribeSubscriptions unlock access to subscription-only specials, private masterminds, and much more...BIG ideas from ancient Indian thought
Explicit: No
Membership and Subscription Growth
Release Date: 08/30/2020
Authors: Robert Skrob, Membership Consultant
Description: This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. • You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. • You’ll discover how to get more new members to join and what to deliver that improves membership retention and creates membership growth. • You’ll discover the best membership practices, proven retention strategies and unique insight into the membership and subscription economy from some of the most successful entrepreneurs in the subscription economy and membership economy, including specialized information publishers, associations, subscription boxes, digital subscriptions, SaaS, loyalty programs and more. Our mission is to serve you with the most current and useful information available. Your host, Robert Skrob, has been growing membership groups for over 20 years. Robert has been sought after by billion-dollar businesses for his membership training, content creatio
Explicit: No
Hit Subscribe | The subscription ecommerce podcast by Recharge
Release Date: 09/26/2020
Authors: Recharge
Description: Recharge powers subscriptions to over 15,000 brands who are reaping the benefits of predictable revenue, increased lifetime value, and massive customer loyalty. Join us as we chat with founders, CEOs and top executives about their subscription ecommerce experience, the highs and lows of running their business, the tips they use to grow their brand and more!So, Hit Subscribe and let’s get started.
Explicit: No
Games Magazine Subscriptions Podcasts
Release Date: 12/14/2021
Description: podcasts about games magazine subscriptions
Explicit: No
Photography Magazine Subscriptions Podcasts
Release Date: 01/05/2022
Description: podcasts about photography magazine subscriptions
Explicit: No
SaaS District
Release Date: 09/06/2020
Authors: Akeel Jabber | Horizen Capital
Description: Top Startup and SaaS Podcast for Startup Founders, Entrepreneurs and Investors.Learn how to optimize your growth strategy a SaaS startup entrepreneur from beta all the way to exit. We cover topics such as raising capital, acquisitions, leadership, B2B sales, growth marketing, scaling, hiring, M&A, conversion optimization, productivity, bootstrapping, venture capital, private equity, and innovation.By sharing industry lead expertise, we want you to implement the best-proven tactics to help you scale your SaaS company.Top Podcast Industry Nominations:- 13 Best SaaS Marketing Podcasts | SaaS Marketer- Top SaaS Podcasts for 2021 | Beamer- Top 25 SaaS Podcasts You Must Follow in 2021 | Feedspot- Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 | 2Checkout- Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 | KlintMarketing
Explicit: No
Zephr's Subscription Think Tank
Release Date: 09/02/2020
Authors: Zephr
Description: Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.
Explicit: No
Gennadiybr shared items on The Old Reader (RSS)
Release Date: 12/15/2021
Description: Read all your favorite online content in one place. Import your subscriptions in one click, find your friends, and start sharing.
Explicit: No
Federico.sanchis shared items on The Old Reader (RSS)
Release Date: 04/07/2021
Description: Read all your favorite online content in one place. Import your subscriptions in one click, find your friends, and start sharing.
Explicit: No
Tom Roche shared items on The Old Reader (RSS)
Release Date: 04/07/2021
Description: Read all your favorite online content in one place. Import your subscriptions in one click, find your friends, and start sharing.
Explicit: No
Fogelmania shared items on The Old Reader (RSS)
Release Date: 04/07/2021
Description: Read all your favorite online content in one place. Import your subscriptions in one click, find your friends, and start sharing.
Explicit: No