Culture First: How Gregg Majewski Scaled Craveworthy Brands to $300M in 28 Months

In this episode of Behind the Numbers, hosts Marc Cohen and Rich Sweeney sit down with Gregg Majewski, CEO and founder of Craveworthy Brands, to unpack how a 28-month-old company grew to 18 brands, 4,300 employees, and over $300 million in systemwide sales.Gregg shares why culture must come before numbers, how he empowers franchisees to succeed, and why hospitality—not automation—remains the heart of the restaurant business. From Big Chicken with Shaquille O’Neal to Taffer’s Tavern, Gregg reveals the mindset and metrics that drive modern restaurant growth.Connect with CraveworthyConnect with Gregg Majewski on LinkedIn