Culture Matters: Interview with Jenni Catron

In this episode, I sit down with leadership coach and author Jenni Catron to unpack Culture Matters: A Framework for Helping Your Team Grow, Thrive, and Be Unstoppable. We explore why culture must be built by design rather than left to default, how leaders can honestly assess their current culture, and practical ways to turn values from words on a wall into lived behaviors. Jenni walks through her five-phase framework—Assess, Define, Build, Equip, Commit—and shares actionable tools (Values Grid, Employee Journey Grid) to embed culture into daily rhythms. Whether you lead a nonprofit, church, or business, this conversation helps you clarify, reinforce, and sustain a healthy culture.Key Takeaways• You already have a culture—ask: Is it the one you want?• Early teams may “catch” culture by proximity, but growth requires intentional definition and design.• Leadership leakage is real: what leaders do shapes culture more than what they say.• Think patience and persistence, culture is a slow build that becomes momentum.00:00 Introduction and Guest Welcome00:49 Jenny's Journey to Leadership and Culture03:19 The Importance of Intentional Culture06:58 Assessing Your Current Culture15:05 Defining Your Values20:42 Building Culture Through Systems and Rhythms25:39 The Importance of Patience in Leadership26:39 Developing and Resourcing Your Team28:44 Equipping Leaders to Reinforce Culture32:12 Commitment to Culture Over the Long Haul37:07 Leadership Leakage: Unintentional Cultural Influences39:26 Starting Your Culture Transformation Journey42:44 Common Pitfalls in Changing Culture46:00 Final Thoughts on Leadership and CultureJenni Catron — Culture Matters: A Framework for Helping Your Team Grow, Thrive, and Be Unstoppable. Visit culturemattersbook.com for free resources and tools.Catch full episodes of video versions and other leadership videos on my YouTube Channel: https://www.youtube.com/@Jonathan-HankinDownload Free Leadership Toolkits → https://www.jonathanhankin.com/leadership-toolkit-library-Schedule a free 30 minute discover call: https://calendly.com/jonathan-jonathanhankin/30minFollow me here:Website: www.jonathanhankin.comLinkedIn: https://www.linkedin.com/in/jonathan-hankin