Culver's Joins Badgers in Historic Jersey Patch Deal | Madison News

Wisconsin Athletics just inked a landmark 25-year deal with Culver’s, the beloved Wisconsin restaurant chain, making them the first-ever jersey patch sponsor for Badger football, basketball, and hockey. This deep partnership goes beyond logos—it’s about fueling student-athlete success while strengthening community ties. Already a staple at the Kohl Center, Culver’s logo will now grace uniforms, starting with the football opener against Notre Dame at Lambeau Field on Sept. 6. It’s a natural, fan-favorite fit that unites tradition, local pride, and athletic excellence. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/83060c53d8249b7a