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Cummins rebranding its power division “Accelera”

EPISODE · Mar 8, 2023 · 10 MIN

Cummins rebranding its power division “Accelera”

from FreightWaves NOW · host FreightWaves

Alan Adler - Midwest Bureau Chief - FreightWaves - Nunica, MI Cummins is going to brand its New Power division as Accelera to get it better recognized as the future of the company. Still plenty of engines to be built, but Cummins is following the pattern of other new tech companies arising out of legacy business. Hope to have art of at least the logo. I am taping the Cummins' CEO and head of New Power for Truck Tech tomorrow afternoon, so we can pitch it forward to learn more on Truck Tech at 4 p.m.. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Cummins rebranding its power division “Accelera”

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