EPISODE · Jan 1, 2023 · 15 MIN
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from The Social Clique - Creating Clickable Content · host Teila-Anne Butler
A customer persona, buyer profile, avatar, whatever the fuck you call it, is a semi-fictional representation of an ideal customer for a given product. As a marketing tool, it makes running our creative business much more comfortable and more profitable. Remember: a customer persona should be a mirror image for your ideal customer! Listen now to learn how to optimise your marketing to target your ideal customer!
What this episode covers
A customer persona, buyer profile, avatar, whatever the fuck you call it, is a semi-fictional representation of an ideal customer for a given product. As a marketing tool, it makes running our creative business much more comfortable and more profitable. Remember: a customer persona should be a mirror image for your ideal customer! Listen now to learn how to optimise your marketing to target your ideal customer!
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