Customer Engagement with AI and Self-Service Strategies with Kari Ardalan of Qualtrics | Episode 049

Kari Ardalan of Qualtrics is a staple in the CS community and has been leading scaled motions for YEARS - which is sometime that not a lot of people can say. She also sits on Gainsight's Digital Advisory Board - so yeah, she's qualified to talk about this stuff. :-)In this fantastic conversation, we talk about:Building digital first with humans coming in off of the back of those motionsThe evolution of ‘scaled’ from just email and outbound events to a push to come inboundBuilding one place portal where customers can go for everything and where CSMs can interact with their customersHow Digital is structured at Qualtrics across various departmentsInternal cross-collaboration on digital motionsWhat to look out for in a digital leader - specifically cross-collaboration and a varied backgroundFocusing on Support deflection metrics and areas to automateOther interesting metrics in use at Qualtrics: % CTAs launched, penetration rate of closed success CTAs (conversation), Monthly Active Users, Monthly Active Customers, Flow Completion, % of Renewals Not Assisted by Humans Balancing being tactical and strategic as a leaderUsing special interests among the team to drive career growth and creativity - including HackathonsCool examples of digital motions including customer-facing scorecards, micro-learning, AI and self-serve portals.AI bot & recommendation engine implementation at Qualtrics Letting data tell you who the customer personas areThe dependency on operations work streams to get things doneEnjoy! I sure did...Kari's LinkedIn: https://www.linkedin.com/in/kariardalan/Link to Kari's post about the qualities of a Digital CS Leader: https://www.linkedin.com/posts/kariardalan_digitalsuccess-leadership-recruitment-activity-7175101395631570944-qujn?utm_source=share&utm_medium=member_desktopShoutouts:Delores Cooper (Zendesk): https://www.linkedin.com/in/delorescooper/Austin Kwon (LinkedIn): https://www.linkedin.com/in/austinkwon/Kelly Bray (MongoDB): https://www.linkedin.com/in/kelly-bray-1684166/Rimple Patel (Eightfold): https://www.linkedin.com/in/rimpledpatel/+++++++++++++++++ If you're a new Digital CX leader looking to fast-track your onboarding, an individual contributor wanting to learn more about Digital or a senior leader looking for ways of enabling your team - look no further than the Digital CX Masterclass: visit https://digitalcustomersuccess.com/masterclass. Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value  from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.  Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic🎬 This content was edited by Lifetime Value Media.Learn more at: https://www.lifetimevaluemedia.com