Customer experience

Episode 16 of the Business inside podcast, hosted by Ольга Бледнова, titled "Customer experience" was published on February 24, 2025 and runs 44 minutes.

February 24, 2025 ·44m · Business inside

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Summary

Что вообще такое клиентский опыт и клиентский сервис? Возможно ли его создать через KPI? Чего точно делать нельзя и что точно сработает? Как ценности и миссия компании влияет на клиентский опыт? Гость: Николай Петелин, сооснователь «Точка Банка» до 2019 года, эксперт с 16-летним опытом работы с Малым и Средним бизнесом, автор книги «Красная книга бизнеса».

Episode Description

Что вообще такое клиентский опыт и клиентский сервис?

Возможно ли его создать через KPI?

Чего точно делать нельзя и что точно сработает?

Как ценности и миссия компании влияет на клиентский опыт?

Гость: Николай Петелин, сооснователь «Точка Банка» до 2019 года, эксперт с 16-летним опытом работы с Малым и Средним бизнесом, автор книги «Красная книга бизнеса».

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