Customer Service - Bona fide Techniques | Ep. #215 episode artwork

EPISODE · Oct 19, 2020 · 26 MIN

Customer Service - Bona fide Techniques | Ep. #215

from Hospitality Property School · host Gerry MacPherson

Any business can offer good or basic customer service but your guests expect more.How can you fulfill their expectations?Give me a few minutes – and I’ll share with you wonderful tips for amazing customer service.If you have been an owner/operator of a hospitality property for a while, then you might have seen the average hotel occupancy rate fluctuated dramatically over the past couple of years. There has been no guarantee of consistent repeat business.You may have welcomed new customers, hoped they would enjoy their stay and maybe someday return but have you been asking yourself these questions. How can I get them to return? And if your customers don’t return …Why? You want to ensure that your customers have a wonderful experience at your property and avoid disappointing them by only fulfilling the basics. Here are some of the reasons guests might not return, according to a study conducted by the Research Institute for Leisure and Tourism. •1 % because of death •3 % because of move •5 % because of change of habits •9% because of the wrong price policy •14% because of lack of product quality •68 % because of lack of service quality Well, if you can say … “We only offer quality service, none of these other factors apply and our occupancy rate is always 90% or better” …then your business is in perfect shape and you need not read any further. If this is not the case… Then you might be interested in how both unhappy and happy customers might describe their experience at your property. •1 unsatisfied guest tells 10 other persons about it •1 satisfied guest brings 3 new guests •Delighted guests spend 5 times more money “I know my guests and if they were unsatisfied with their experience, they would complain.” WRONG! Statistically, only 4 out of every 100 guests complain and up to 75 % will choose your competition for their next stay. Only 8-20 % stay loyal despite their dissatisfaction. So what does this all mean? Well simply…“Unsatisfied guests do not complain, they just do not come again.”How can you ensure your guest will return? Continue reading and I"ll will tell you...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehospitalitydevelopment.com/Customer-Service-Bona-fide-Techniques-215Get Your INNsider Tipshttp://keystonehospitalitydevelopment.com/Sign-up-for-INNsider-TipsJoin one of your private groupshttps://keystonehospitalitydevelopment.com/private-groupsSay hi on social:Facebook: https://www.facebook.com/KeystoneHDCTwitter: https://twitter.com/KeystoneHDCLinkedin: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST here:https://keystonehospitalitydevelopment.com/itunes-podcasthttps://www.spreaker.com/keystonehdcYouTubehttps://youtu.be/FCoErPMpK0QA Division of Keystone Hospitality Property Development

Any business can offer good or basic customer service but your guests expect more.How can you fulfill their expectations?Give me a few minutes – and I’ll share with you wonderful tips for amazing customer service.If you have been an owner/operator of a hospitality property for a while, then you might have seen the average hotel occupancy rate fluctuated dramatically over the past couple of years. There has been no guarantee of consistent repeat business.You may have welcomed new customers, hoped they would enjoy their stay and maybe someday return but have you been asking yourself these questions. How can I get them to return? And if your customers don’t return …Why? You want to ensure that your customers have a wonderful experience at your property and avoid disappointing them by only fulfilling the basics. Here are some of the reasons guests might not return, according to a study conducted by the Research Institute for Leisure and Tourism. •1 % because of death •3 % because of move •5 % because of change of habits •9% because of the wrong price policy •14% because of lack of product quality •68 % because of lack of service quality Well, if you can say … “We only offer quality service, none of these other factors apply and our occupancy rate is always 90% or better” …then your business is in perfect shape and you need not read any further. If this is not the case… Then you might be interested in how both unhappy and happy customers might describe their experience at your property. •1 unsatisfied guest tells 10 other persons about it •1 satisfied guest brings 3 new guests •Delighted guests spend 5 times more money “I know my guests and if they were unsatisfied with their experience, they would complain.” WRONG! Statistically, only 4 out of every 100 guests complain and up to 75 % will choose your competition for their next stay. Only 8-20 % stay loyal despite their dissatisfaction. So what does this all mean? Well simply…“Unsatisfied guests do not complain, they just do not come again.”How can you ensure your guest will return? Continue reading and I"ll will tell you...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehospitalitydevelopment.com/Customer-Service-Bona-fide-Techniques-215Get Your INNsider Tipshttp://keystonehospitalitydevelopment.com/Sign-up-for-INNsider-TipsJoin one of your private groupshttps://keystonehospitalitydevelopment.com/private-groupsSay hi on social:Facebook: https://www.facebook.com/KeystoneHDCTwitter: https://twitter.com/KeystoneHDCLinkedin: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST here:https://keystonehospitalitydevelopment.com/itunes-podcast<a href="https://www.spreaker.com/keystonehdc"...

NOW PLAYING

Customer Service - Bona fide Techniques | Ep. #215

0:00 26:37

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! NEWMORROW SESSIONS - A PodCast Series on the Future of Hospitality Mario C. Bauer, Florian Schneider, Axel Weber & Dr. Tillman Bardt The Newmorrow PodCast is more than a podcast — it's a platform for open dialog on the future of our business, a platform for those building what doesn’t exist yet. Here, we share and embrace our passion for the hospitality industry, but we won’t romanticize the journey. We ask the tough questions, confront uncomfortable truths, and prepare for a future that resists easy answers. We believe that the tougher and wilder times become, the more openly, honestly and humanely people need to talk to each other and act together. We believe, openness, togetherness, and truthfulness should also be cornerstones of a professional community to develop our utopian idea of „open source“. This is a space where visionaries don’t just imagine the future — they wrestle with the paradoxes that shape it: success vs. happiness, data vs. instinct, stability vs. reinvention. Join leaders, entrepreneurs, and thinkers as they share not what made them — but what’s actively shaping them, now and next. So tune in Capital Ideas Podcast Capital Group Want to learn how professional investors do it? The Capital Ideas podcast brings you the latest investment thinking from Capital Group, one of the world's largest investment management organizations. Each week we'll get inside the minds of portfolio managers, analysts and economists to break down market trends, macroeconomic forces, investing approaches and lessons learned from personal experience. Take 30 minutes and tap into the intellectual capital of Capital Group. Capital Client Group, Inc.All Capital Group trademarks mentioned are owned by The Capital Group Companies, Inc., an affiliated company or fund. All other company and product names mentioned are the property of their respective companies.For full disclosures go to capitalgroup.com/global-disclosures. School of Hard Knox Noah J. Chelliah Everyone has a story, join Noah on an audio journey each month as we explore compelling human stories one interview at a time!

Frequently Asked Questions

How long is this episode of Hospitality Property School?

This episode is 26 minutes long.

When was this Hospitality Property School episode published?

This episode was published on October 19, 2020.

What is this episode about?

Any business can offer good or basic customer service but your guests expect more.How can you fulfill their expectations?Give me a few minutes – and I’ll share with you wonderful tips for amazing customer service.If you have been an owner/operator...

Can I download this Hospitality Property School episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!