103: Customer Success in Crisis - Redefining Identity, Value, and Future Impact

Is Customer Success facing an identity crisis? In this bold, thought-provoking episode of The Jasons Take On, co-hosts Jason Noble and Jason Whitehead dive deep into the core challenges facing CS today. From misalignment across internal teams to confusion among customers, the Jasons explore how the term "Customer Success" has become diluted, misunderstood, and often misused. They tackle hard questions: Who really owns the customer? Should CS be responsible for revenue? Is it time to rebrand the entire function? And how can CS leaders shift from reactive support to being true commercial drivers of growth and outcomes? This no-holds-barred conversation will challenge your assumptions and inspire CS leaders to rethink, reframe, and boldly lead their organizations into the future.