Cutting Through the Carbon Noise

Send us Fan MailIn this episode we sit down with Göker AvcI, founder of Alalëa Social to get a clear view on what serious carbon management looks like when you move beyond the headlines of a press release or linkedIN post. If you work in sustainability, communications, procurement or finance, you will recognise the problem straight away: targets are rising fast, yet only a small share of organisations can prove they are on track.We dig into why the hardest part of corporate climate action is Scope Three emissions across the value chain, and why a net zero claim that ignores Scope Three simply does not hold up. Göker explains how he pulls fragmented carbon and regulatory data out of the noise and turns it into a living programme that works at board level and on the factory floor, linking decisions to market access, ratings and green finance. We also talk about the changing climate narrative, where greenwashing is being squeezed by tighter standards and enforcement, but greenhushing is emerging as a new failure mode.And then off that wasn't enough we go deep on carbon dioxide removal (CDR), clearing up the confusion with carbon capture and laying out nature-based versus engineered approaches like direct air capture, ocean alkaline enhancement and biochar. Listen in to our conversation with Göker and look at the carbon story from setting targets, to actual delivery of emissions reductions. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.