Damien Breneliere, MailReach. SaaS B2B de 0 à 3000 clients. Acquisition conversion & scalabilité

from Test & Learn - Les meilleurs apprentissages marketing des experts et fondateurs · host Audrey Mari

Comment lancer un SaaS 100 % self-service, sans démo, sans équipe commerciale… et atteindre plus de 3000 clients en étant seulement deux ? Dans cet épisode, j’échange avec Damien Brenelière, co-fondateur de MailReach, un SaaS B2B lancé en 2020 pour résoudre un problème critique : la délivrabilité des mails de prospection. On parle de : – comment trouver ses premiers clients – pourquoi Google Ads a été un levier clé dès le départ – comment optimiser un site pour dépasser 1 % de taux de conversion – l’impact d’un vrai travail de copywriting – la stratégie SEO comme “immobilier digital” – le choix assumé du modèle bootstrap, sans levée de fonds – et sa vision très pragmatique du self-service SaaS Un échange très concret sur l’acquisition, la conversion, la scalabilité… et la liberté entrepreneuriale. 🎧 Test & Learn, c’est un podcast où l’on parle marketing digital tel qu’il est vraiment : des tests, des paris, des apprentissages. Parce qu’on est tous en train d’expérimenter. Et qu’on a beaucoup à apprendre les uns des autres.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode is 59 minutes long.

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This episode was published on February 24, 2026.

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