Dana Wiggins President & CFO of Kerley Family Homes

From her early days running track to leading high-level financial decisions, Dana shares what it really takes to succeed in the homebuilding industry—and it’s not just about numbers.We dive into:The real advice every professional needs when stepping into finance or leadershipWhy understanding why people ask questions will set you apart in any roleKey 2026 market indicators (interest rates, inflation, employment) and how they directly impact buyer behaviorBehind-the-scenes truths about homebuilding decisions—and what buyers often misunderstandA look inside Ford Landing and what makes this Signature Series community stand outPlus, a few laughs, real stories, and the kind of industry insight you don’t hear anywhere else.This episode is for anyone who wants to understand how smart decisions, clear communication, and market awareness truly build powerful brands in real estate.https://www.kerleyfamilyhomes.com/