Dassler brothers’ rift - Witness History

What this episode covers

In 1948, brothers Adi and Rudi Dassler who lived in a small German town fell out. They went on to create globally renowned sportswear firms Adidas and Puma. Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear. Reena Stanton-Sharma hears from Adi Dassler’s daughter Sigi Dassler, who remembers her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC who paid tribute to her dad’s shoes in their 1986 song My Adidas.(Photo: Adi Dassler. Credit: Brauner/ullstein bild via Getty Images)

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How long is this episode of Witness History?

This episode is 10 minutes long.

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This episode was published on September 30, 2022.

What is this episode about?

In 1948, brothers Adi and Rudi Dassler who lived in a small German town fell out. They went on to create globally renowned sportswear firms Adidas and Puma. Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his...

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