Data Driven Marketing with Katherine Simon

In this episode of Make Marketing Make Sense, join us as we delve into the realm of data-driven insights with our special guest, Katherine Simon. Josh Owen, your host and guide through the marketing landscape, sits down with Katherine, the Group Director of Account Strategy at Zehnder. Together, we explore the compelling reasons behind the importance of data collection for businesses. Discover how we, as marketers, can effectively convince clients to embrace data-driven strategies, drawing inspiration from real-world examples like the "Rocknroll iron man." We unravel the power of Google Analytics for small businesses, examining aspects such as traffic patterns, seasonality, source/medium analytics, and understanding user engagement metrics. Join us as we navigate through the intricacies of social media impact, demographics, identifying engaging content, and analyzing competitors' strategies. Katherine shares valuable insights on leveraging data to optimize business strategies and make informed decisions. Tune in to Make Marketing Make Sense with Josh Owen and Katherine Simon, and let's make sense of the ever-evolving world of marketing together! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/