Data engineers are the new fashion designers

Not that long ago, you’d only expect a personalised customer experience if you were a regular repeat customer on your local high street - or if you happened to be a VIP shopping at Gucci. But that’s no longer the case. Today, a few data points can potentially give businesses a wealth of insight into their customers. And the information is already out there - all retailers need is a good data strategy to utilise it. Of course it isn’t always that simple, but businesses are getting better at capturing and using data. Adyen’s latest retail report revealed that 28% of businesses  are using it to improve their services , and a further 27% are using it to build a better picture of their customers.. On top of that, many  consumers today  are happy to share data; 47% say they’re willing to supply information to brands in order to save time  and personalise the shopping experience.In this episode of Beyond Retail we explore the importance of data and how brands are using it to gain  a competitive edge. From uncovering trends, to creating  unique shopper journeys, we uncover a  multitude of benefits of a strong data strategy. Join us as we hear from special guests, including: team lead of Unified Commerce at Adyen UK, Joe Dupre; global DTC channel director at Brompton bicycle, Chris Matthews; and data advisor, futurist and author of the award winning book, Business Trends In Practice, Bernard Marr. Together, they explain how data  can strengthen a brand’s performance and enhance consumer interactions..We discover how the pandemic affected not just footfall in-store and online sales, but how it disrupted shopper habits, creating a data black hole. Chris Matthews walks us through Brompton Bicycle’s approach to data as it shifts its business model to direct-to consumer. And Bernard Marr reveals some of the latest trends that are helping brands to gather better insights while he shares his thoughts on how GDPR is a force for good (business).If you want to find out more about the technology and behavioural trends influencing retail, visit https://www.adyen.com/landing/online/uk/2022/retail-report to download Adyen’s latest research report.