Data Governance in 7 Minutes

If your organization hasn't made an effort to govern the vast data it has from one end of the organization to the other, it might be your opportunity to help it along.  Establishing the "rules of the road" in context to how your organizations data is collected, organized, maintained and utilized is a critical step called data governance.  I recorded this soon after publishing "The New Marketing Analytics" and this was actually a YouTube video.  In this podcast we establish an overview of the how and why data governance is critical to you as a manager.  Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions.  You can reach him at:[email protected]