Dave Denniston: Delivering The Physicians Future Of Freedom

My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man who went through one of the worst experiences that any parent could go through and found his path in life. And the rest as they say is history. Back on May 13th, 2012. Mother's Day, his wife, Cyrena, was having an incredibly difficult pregnancy. She had pounding headaches, blurred vision, and searing pain throughout her body. As a matter of fact, she had been in and out of the hospital for the last two weeks. Their tiny daughter was only developed 23 weeks in gestation. Her due date was September 9th, 2012, and subsequently the diagnosis was not great "Less than 40 percent, but in her case it is either all or nothing. She has several good things going for her." But fortunately although his miracle daughter has had issues since, he, his wife and of course his daughter has seen the rise of his business due in not short measure to what he saw during those worrying times in the hospitals. He decided from then on that he was on a mission to help physicians, and the best way to do that was to write, speak, and meet with people individually to council with them on their financial situation. As he says "Physicians today are under fire. Reimbursements are under question every year. Taxes are getting higher and higher. They are tired by being painted as "the rich doc" taken advantage of by unscrupulous sales people. More than ever, they need direction & guidance from a trusted source." And this is a brillaint story of adversity leading to enlightenment. And finding a niche that is tight, well formed and of course needed. Which is the way that all good businesses and products need to be focused on. So many people go wide and broad when actually the quickest way to success is by going deeper and deeper until you have a net that catches a select few. You see their issues with more clarity. You can provide the solutions more quickly. And now with his business growing, a new book the Freedom Formula flying off the shelves, and of course his own podcast, it looks 100% like he has found the thing that lights him up inside. But is this case? Is he creating something that is everything that his family, and of course himself want in his life? Or is this just the starting point to what he can now see and believes is possible? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Dave Denniston